Engagement — Platform Due Diligence
Code & Co. provided Tech & Product Due Diligence to Investcorp ahead of its lead pre-IPO investment in Salla, Saudi Arabia’s Leading SaaS e-Commerce Enablement Platform.
Investcorp, a leading global alternative investment firm, has led a $130 million pre-IPO investment round in Salla, a leading SaaS E-Commerce enablement platform based in Saudi Arabia. Since 2020, Salla has enabled $7 billion in e-commerce transactions, supporting more than 80 thousand active merchants on its platform. Ahead of this strategic investment, Code & Co. delivered comprehensive Tech & Product due diligence to Investcorp, aiding a well-informed investment decision. Investcorp’s investment was made through Investcorp Saudi Pre-IPO Growth Fund LP, a platform targeting equity growth capital investments across a range of companies primarily based in Saudi Arabia with the potential to access the capital markets
Scope of Work
This entailed a comprehensive review of Salla's Architecture, Infrastructure, technology selections, and cybersecurity measures. Moreover, Code & Co. analyzed Salla's product operations, key performance indicators and metrics adhered to by the company, deployment strategies, integration capabilities and regulations it adheres to. Further, Code & Co. examined Salla’s product and engineering team, its software development lifecycle and quality assurance processes.
About Salla
Salla was established in 2016 in Makkah to promote the entrepreneurial ecosystem in Saudi Arabia by providing SMEs and aspiring entrepreneurs with a proprietary SaaS solution to deliver on their e-commerce ambitions. Today, Salla enables merchants to tap into a $20 billion e-commerce market expected to grow over 25% year-on-year in the coming years. Since 2020, Salla has enabled $7 billion in e-commerce sales and currently serves over 80 thousand active merchants on the platform.
About Investcorp
Investcorp is a global investment manager, specializing in alternative investments across private equity, real estate, credit, absolute return strategies, GP stakes, infrastructure, strategic capital, and insurance asset management. Since our inception in 1982, we have focused on generating attractive returns for our clients while creating long-term value in our investee companies and for our shareholders as a prudent and responsible investor.
Investcorp has today 14 offices across the US, Europe, GCC and Asia, including India, China, Japan, and Singapore. Currently, Investcorp Group has over $50 billion in total AUM, including assets managed by third party managers, and employs approximately 500 people from 50 nationalities globally across its offices.